Barclays helping millions of pensioners to save money online

Barclays has pledged to help five million pensioners become internet savvy and save money on their household bills.

While over a third of over-65s now access the internet on a daily basis, an estimated 5.1 million are still missing out on exclusive online deals and the ability to compare between suppliers for similar products and services.

Research by Barclays found that 93% of regular internet users over 55 had saved money by doing their shopping online. 84% had found better financial products online, and almost two-thirds (62%) had found better rates on their savings accounts.

It suggested that older users could save £742 per year through the use of comparison websites, which is made more important by the revelation that retirees are particularly concerned about meeting the costs of day-to-day survival (read more).

'Digital Eagles'

In partnership with leading charity Age UK, Barclays will host five pilot workshops as it launches its ‘Digital Eagles’ programme. 3,500 branch staff across the country have been trained to support older customers in getting to grips with the internet.

The first workshop will take place this Friday in South Shields, Tyne & Wear, with more to follow in September.

Barclays 'Pingit' app, which the new 'Digital Eagles' programme will promote, features in our top 3 personal finance apps of 2012.

Programme director, Steven Roberts, said: "Given that the average pensioner's income is just £18,000, internet access can make a substantial contribution to the household budget.

"However, many older customers have told us they are nervous about using new technology.

"We want everyone, regardless of age, to reap some of the benefits of being online."

Michelle Mitchell, Director General at Age UK, said it was important to find ways to bring technology to the elder generation.

"There are still millions of older people, particularly aged 75 and over, who have never used the internet," she said.

"It is important that on-going training and support are available for the five million people aged 65 and over who have never been online, as well as for those who are online but who may need additional help to undertake certain activities."

Pilot Workshops: Locations & Dates

Keith McDonald
Which4U Editor

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